Ecology Yingjia Liquor

Packaging Design by Hu Xiaoma and Li Mao

The Ecology Yingjia Liquor packaging design, created by Hu Xiaoma and Li Mao, draws inspiration from the local ecology and natural environment. The designers aimed to highlight the brand's young and fashionable new characteristics by incorporating the creative concept of "Zuimei Wine Country" and the international popular color, Mars Green.

The main color of the packaging design, Mars Green, not only adds a vibrant and trendy touch but also represents the brand's commitment to sustainability. The designers have skillfully integrated various ecological elements from the wine country of Huoshan, such as the Bamboo Sea, Lake, Streams, waterfalls, sluice pools, wine storage caves (Huangyan cave), and rare animals like leopards, musk deer, and little civet cats.

The result is a natural and green fashion illustration that vividly tells the story of the brand's ecological driving force. The unique design showcases the beauty of the wine country and creates a strong connection between the product and its natural origins.

The packaging is made using environmental protection glaze sprayed on glass, ensuring a sustainable and eco-friendly production process. With dimensions of 75X70XH270mm, the design perfectly captures the essence of the brand and its commitment to environmental consciousness.

The Ecology Yingjia Liquor packaging design, created by Hu Xiaoma and Li Mao in collaboration with HJRdesign, has received recognition for its excellence. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial requirements. The design's integration of industry best practices and competent technical characteristics contribute to a better world, providing fulfillment and positive experiences for consumers.